Lara Henderson is the co-founder of Pure Mama, a premium pregnancy skincare brand that began in her garage in Pāpāmoa and is rapidly making waves internationally. 

Alongside her sister, Yasmin Shepherd, Lara has grown Pure Mama into a renowned brand, launching in major U.S. retailers, including the high-end Erewhon supermarket, famously frequented by celebrities like Hailey Bieber and Demi Lovato.

Since its founding in 2019, Pure Mama has made significant strides, partnering with Australasia's largest beauty retailer, Mecca, and catching the attention of Kourtney Kardashian, who featured its products on her platform. 

With ambitious plans to dominate the $30 billion global pregnancy skincare market, Lara’s focus is now on scaling the brand in the U.S., aiming to make Pure Mama the world's leading premium pregnancy skincare line.

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